The marketing of new construction projects

The exact goals are defined in a joint discussion: What are the strengths of the new building and which potential buyers do you want to attract to the future property? Based on this information, Grundriss Schmiede develops a branding concept with a real estate name and logo for the planned new construction project. Finding a name for a new building requires a lot of experience (practice makes perfect), creative empathy, and, above all, conceptual thinking. Anyone looking for good and, if possible, original ideas for marketing a new construction project on their own and wanting to implement them should definitely take a look at the location. The history of the place also offers many further approaches. A fictional example: If you want to market a striking white new construction project at Hamburg's prestigious address “An der Alster,” you shouldn't immediately resort to “Haus an der Alster.” There's already something similar. A name like “White Swan” would be much more fitting and modern for this new construction project, wouldn't it? Good branding not only gives the property its brand name, but also serves as a gateway to advertising storytelling. In contrast to sober project data, a story offers the opportunity to evoke emotion. A house is not a computer, but a living space – with the emphasis on living. Every successful marketing concept developed by Grundriss Schmiede therefore conveys a strong and comprehensible lifestyle for every new construction project right from the start. A catchy slogan combined with a logo also takes marketing to the next level. In the fictional example of “White Swan,” two swan necks stylized as a heart could be an initial idea for a new construction project logo. Combined with the slogan “Living at first sight.”

Construction fences, scaffolding, and construction signs are ideal and cost-effective advertising media for any new construction project. Each variant offers comparatively large advertising spaces in mostly attractive locations. The same applies to this type of outdoor advertising: the more creative, the more eye-catching and effective. In real estate advertising, particularly good marketing ideas for a new construction project are referred to as “talk of the town.” Anyone who has read this far will still have in mind the exemplary branding idea of Grundriss Schmiede for the gleaming white new construction project “An der Alster.” With the swan necks shaped like hearts and the branding “White Swan. Living at first sight.” Let's just imagine a construction fence with expanded messages. How about “Your declaration of love to Hamburg,” for example? Or “Hamburg's most prominent nest.” Here, too, one could certainly think a little further for the new construction project. But even this initial approach highlights opportunities and possibilities for the new construction project to be seen from the outside in a striking way, thus creating (purchasing) incentives in the prime location. A well-placed construction sign for the new building project should also be planned on site and, in the best case, communicate the name of the property, the logo, and the claim in addition to the mandatory information. What's more, a concise web address or an OR code on the construction site sign can lead to a landing page for the new building project on the internet. This one-page property website allows specific information and important contact details to be provided directly. Those who do it right, like Grundriss Schmiede, provide further information about the new construction project, such as brochures and floor plans, as well as a building description for those who are interested. Interested parties can enter their details in a contact field and request the relevant information. A word of advice from experience: sometimes a fact sheet is enough to bridge the initial marketing period for a new construction project. Incidentally, the only other entities that are this close to potential customers are real estate portals, some of which are quite costly. Here, too, the following applies to every new construction project: branding, logo, claim, advertising text, and design make a significant difference during initial contact, especially in challenging times. And who would want to forego that in a new construction project?