Factsheets and Exposé for Building projects

Factsheet or exposé or both? The question is not only legitimate, but also extremely important in practice. So, let us first look at the differences between factsheets and exposés for building projects.The first question to ask yourself is: Where do I stand project-wise, who do I want to reach with my communication for building projects, and when? If you can answer this admittedly difficult question, you are already on the right track from a real estate marketing perspective. The real estate factsheet is a compact piece of information about a building project, usually on a single digital or printed page. The purpose of the factsheet is to give potential buyers or investors a quick overview of a building project or, of course, also an existing property. As first impressions count double and triple, especially when marketing building projects, particular professionalism is required when designing factsheets. After all, a well-made factsheet not only sparks interest, but also assists the entire sales process. Firstly, you should think about the individual components of your factsheet for building projects. In addition to a property description, an optimised floor plan is certainly one of the most important pieces of information. According to the experts, technical data, the site plan, a price indication and contact details should also be included. For building projects, an exterior view of the future property would also be desirable. The best recipe for success is to commission an experienced and specialised agency for floor plans, factsheets and exposés. The Grundriss Schmiede should be mentioned here in particular, as you can choose from various layout designs for your property factsheet or have it customised. Even the implementation of your own corporate design is possible with ImmoMates and thus guarantees a high and certainly desired recognition effect, of course without the annoying watermark of the factsheet creator. It should be emphasised once again: true professionalism when it comes to factsheets makes the big and important difference when marketing a building project.

The right feeling is particularly important for build projects. Let's start with the first page of the exposé, the title. A meaningful and coherent headline should include an image of the building project and the brand name - preferably with a logo. Let's imagine an advert: What would it look like for our future property? You should always bear in mind that the construction phase of a building project is long and, in most cases, unpredictable. In practice, changes can always occur. It's helpful if nothing is set in stone. Let's recommend and follow a professional tip from the Grundriss Schmiede. If you want to follow this good advice you should focus on the positive emotions the future home will give its potential owners. In combination with appealing lifestyle photos, that's already half the sale. As with the factsheets for building projects, the floor plans should also definitely be part of the exposé. Neatly drawn floor plans without dimensions are better than architectural plans that usually require explanation. Keyword: Liability. Professionals describe building projects from the outside in. Imagine a small bird that first explores the surroundings (location) and then flies through the open front door (property) to explore the building project step by step and room by room. Living, cooking, dining, sleeping, showering, bathing - anyone who follows this common thread with textual information and accompanying images has done more than their homework as an estate agent or investor. An extra star is awarded for a clearly laid out back page with a summarised list of the advantages of the building project and a call to action with contact options. As with the factsheets for building projects, the floor plans also should be part of the exposé. We look forward to your enquiry!