Why an exposé is more than helpful when selling or renting a property
A professional exposé provides your prospective buyers with detailed information about the property's features, location, and surroundings, as well as its condition and characteristics. Other important details include the living space and lot size, number of rooms, year of construction, energy efficiency rating, and asking price. Grundriss Schmiede creates your exposé and fact sheet with a particular focus on marketing.
The quality of the property description determines the sale of a property
In order to sell a property as quickly as possible and at an optimal price, previous owners must highlight the property's advantages. This requires persuasion on the part of the potential buyer. Even before a viewing, the exposé determines whether a property is attractive or not. An exposé is no longer just a description, but rather the calling card of the property for sale. A visually appealing, clear, and, above all, informative exposé is one of the most important tools in real estate sales.
When preparing an exposé, minimum criteria should be observed to ensure that certain information is included, namely:
A site plan for precise location. Photos of the property to give an impression, with exterior and interior shots of the property being advantageous. A floor plan containing information about the layout and floor space. Details about the room layout and number of rooms. Information about a basement and/or a possible parking space. Information such as the year of construction, condition, and amenities. Details about energy consumption, energy source, and an energy performance certificate.
Increase the number of prospective buyers with the help of the property description
A high-quality exposé not only makes the property more attractive. It also increases the number of prospective buyers and directs the sales offer to the right target group. In addition, it prevents unnecessary viewing appointments, which often occur when the property has not been described in a meaningful way. This results in disappointed prospective buyers and higher brokerage costs due to inefficient viewing appointments. If, on the other hand, all relevant information and appealing photos are included in a professionally designed exposé, the prospective buyer's first impression is confirmed during the viewing and the purchase decision is positively influenced.
What makes a good exposé?
When creating the perfect property listing, good photos are crucial. Potential buyers want to be visually appealing. It has been shown that property listings are more interesting when they are well illustrated. Attractive photos that show the property from all angles and also depict the interior and the surrounding land increase the perceived value. The photos should be taken in daylight and be clear and sharp. Distorted, too dark, or blurry images are often the first reason why prospective buyers do not pay further attention to the exposé. It is also important to show the rooms realistically in terms of size and layout and, ideally, to include dimensions. The exposé text is the second important component. It must maintain the interest already generated by the photos. Therefore, a text tailored to the target group is essential. In other words, a text that is geared towards the potential buyer group. After all, a house in the countryside or on the rural outskirts of a city will naturally appeal to a different target group than a modern townhouse or a loft in the city center. It is important that the exposé is written in an appealing way. Informative and engagement-oriented. Prospective buyers do not usually find a mere list of facts satisfactory. Rather, the exposé should make the potential buyer want to view and possibly purchase the property as soon as they read it. The overview should compile all the important facts about the property and provide the buyer with sufficient information so that they have no unanswered questions. This will encourage them to arrange a viewing. All important details about the property, such as the sale price, size, number of rooms, floors, year of construction, condition, living space, and land area, as well as facts about energy consumption and heating, should be included in the exposé, along with information about any defects. This is because undisclosed defects that only become apparent during the viewing can cause mistrust on the part of the buyer. This can result in the property not being purchased at all, or at least in the price being negotiated down significantly. A realistic asking price also helps to generate interest in the property. Exposés with no price or with a negotiable purchase price are too uncertain for prospective buyers and are more likely to be ignored.
Attractive design – interest at first sight
In addition to good photos and text tailored to the target audience, the design of the exposé is crucial. A common thread running through the entire exposé conveys reliability and trustworthiness to prospective buyers. Stylistic design elements that recur on every page also increase the value of the brochure. These should not be flashy or clumsy graphics, but rather a subtle yet catchy layout that simply ensures that the brochure leaves a harmonious overall impression.
Important documents round off the perfect exposé
In addition to informative images and details about the property, prospective buyers particularly appreciate a comprehensive property brochure. This naturally includes important documents that supplement the information in the brochure. A floor plan of the property, including all rooms, should always be included. This increases interest. A dimensioned floor plan in the exposé creates a certain connection to the property on offer even before the viewing, as the prospective buyer can already mentally engage with the rooms and their possible use and design. The energy performance certificate is also an essential and important part of the exposé. Potential buyers want to get an impression of consumption values, as the type of energy and heat generation and the associated costs always play a role in the purchase decision.
A professionally prepared exposé promotes sales
An exposé increases the visibility of the property on offer, especially on the Internet. This is where buyers and investors most often search. Furthermore, an exposé is a kind of business card for the property—the more appealing it is, the more likely it is to generate interest in purchasing. To increase the chances of a sale, it is therefore advisable to have the exposé for the property professionally created—tailored to the respective property and the potential buyer group. We therefore create individual exposés for both private individuals and the real estate industry, taking all relevant points into account. This gives sellers the opportunity to present their property as attractively as possible, select the target group for the property in advance, and ultimately avoid long sales times or even long periods of vacancy. A timely sale of real estate also ensures better, market-driven, and current sales prices. The professionally designed exposé thus increases the seller's chances of selling and at the same time meets the requirements of the prospective buyer.
All information has been compiled to the best of our knowledge. However, we cannot accept liability for the details.
