are part of marketing the same way a notary contract is part of the sale process.Both are indispensable components and accompany the commissioned estate agent on the way to a successful completion. While notarial certification is a must, data sheets and exposés for building projects are the sales-accelerating.

The golden years, when demand exceeded the supply of building projects, are currently a thing of the past. But in more challenging times those who focus attention on crucial issues not only stand out from the market, but will also be well equipped for the next foreseeable property boom in building projects. Independent analysts are already predicting a significant rise in prices and sales for building projects in the foreseeable future. And who wants to miss out on this just because their competitors provide more convincing information and present their building projects more skilfully.

Factsheet or exposé or both? The question is not only legitimate, but also extremely important in practice. So, let us first look at the differences between factsheets and exposés for building projects.The first question to ask yourself is: Where do I stand project-wise, who do I want to reach with my communication for building projects, and when? If you can answer this admittedly difficult question, you are already on the right track from a real estate marketing perspective. The real estate factsheet is a compact piece of information about a building project, usually on a single digital or printed page. The purpose of the factsheet is to give potential buyers or investors a quick overview of a building project or, of course, also an existing property. As first impressions count double and triple, especially when marketing building projects, particular professionalism is required when designing factsheets. After all, a well-made factsheet not only sparks interest, but also assists the entire sales process. Firstly, you should think about the individual components of your factsheet for building projects. In addition to a property description, an optimised floor plan is certainly one of the most important pieces of information. According to the experts, technical data, the site plan, a price indication and contact details should also be included. For building projects, an exterior view of the future property would also be desirable. The best recipe for success is to commission an experienced and specialised agency for floor plans, factsheets and exposés. The Grundriss-Schmiede should be mentioned here in particular, as you can choose from various layout designs for your property factsheet or have it customised. Even the implementation of your own corporate design is possible with ImmoMates and thus guarantees a high and certainly desired Q rating, of course without the annoying watermark of the factsheet creator. It should be emphasised once again: true professionalism when it comes to factsheets makes the big and important difference when marketing a building project.

In contrast to the factsheet, the exposé can be several pages long in order to convince prospective buyers of the current building project. So, if you want to market a building project, you should plan creating an exposé early on. We live in the age of the internet and online exposés have long since replaced the classic paper version. This also eliminates a cost factor that should not be underestimated - namely the printing of exposés for building projects. Of course, every provider of a building project wants to stand out from the mass of offers. That is why a perfect exposé not only describes the details of the planned property, but also advertises the property between the otherwise purely informative lines. Branding for the building project is helpful at this point. So, what should the property be called and what do we want to express with the property name? We all know an attractive brand name is a decisive factor with many products such as perfume, fashion or sportswear. It's no different with property. The better brand wins. A convincing appearance is fundamentally image-enhancing. Accordingly, we should always remember that an exposé for building projects is also a business card for your own company.